About OneBridge

I'm Dave Ryan, founder and principal of OneBridge.

I spent 22 years inside Best Buy, from the store floor through the director level. I started in retail stores in 1992 and moved into corporate buying in 1996. Over the years that followed, I held merchant and director roles across mobile, home automation, and stand-alone retail concepts. I bought product, built assortments, ran category strategy, and worked directly with brands trying to get onto the channel and grow once they were on.

I know how buyers think. I know what makes a brand a fit for a retailer and what gets a brand declined. I know how merchandising decisions are made, how scorecards are read, and how a brand earns its way from a Marketplace listing to store placement.

I built OneBridge to put that experience to work on the brand side.

OneBridge runs retail and eCommerce channels for brands at Best Buy and Target. We handle the full picture: getting a brand onto the right channel, running the day-to-day, and working with the retailer's team to grow the business.

We're not a generalist agency. We work where we have real experience and real relationships, and we tell brands plainly when something isn't a fit.

OneBridge runs lean. The team is small, senior, and hands-on. When you hire OneBridge, you get people who have actually run retail accounts, not a junior team learning on your business.

We pick up the work, we run it, and we tell you what's happening. That's the job.

OneBridge is based in Eagan, Minnesota. Our roots are in the Best Buy ecosystem, and our work reaches brands across the country.